Placement of digital signage is generally determined by customer traffic and how a company wants to funnel traffic throughout their establishment. Generally, most foodservice facilities want to place signage where the consumer is going to make a purchasing decision (order counter, cash register area, etc.) as well as in areas leading up to the point of purchase. The size and type of restaurant—fast-food, quick-casual-- can influence the number of displays needed and precisely where they will be positioned.
Most digital signs are mounted on a wall, ceiling, shelf, or endcap, but the creative use of display technologies has led to innovations like polarized projection film. This allows the projection of high-contrast images onto store windows or displays that appear to float in mid-air.
Use the right size of signage-- don’t be overbearing in size. Digital signage that replaces traditional menus should go where consumers typically expect to see them. In addition to placing screens directly above the order counter and check-out areas, displays might also be placed strategically near entrances and in clear sight of people standing in line to order. We will review your layout and make specific recommendations based on floor plan, traffic volume, and budget. Today, digital signage is being used not only to entertain diners but as an integral building block of the store design.
The expectation to see digital signage greatly depends on the restaurant environment and how the system is implemented. The digital signage cannot be invasive or interrupt the dining experience. Traditional television programming may have opened up the door for digital media, but there is still a fine line that needs to be watched to prevent invasive use of the technology that can turn customers off by pushing sales too strongly.
The following are only a few samples of customer designed screens